Customer Discovery

Customer Discovery is the first of four steps in the Customer Development process originally documented in Steve Blank’s The Four Steps to the Epiphany. The important thing to figure out as an entrepreneur at this step of development is: Does your product / service solve a problem for an identifiable group of users?

Required Reading

Steve Blank’s Customer Development Manifesto
Part 1
Part 2
Part 3
Part 4
Part 5
Part 6

3 Different Experts on Customer Development Interviews
Giff Constable
Sean Murphy
Marc McNeill

Supplemental Reading

The Entrepreneur’s Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany Paperback by Brant Cooper & Patrick Vlaskovits

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Elevator Pitch

Developing a Replicable Sales & Marketing Model